A Musical Odyssey: A Journey with Lahari Recording Company
The Humble Beginnings
It all began with just a tiny seed of ₹500. My elder brother, Mano Naidu, and I embarked on this musical journey with nothing but a dream and a minuscule budget. We didn’t have any music background in our family, but we had the determination to make a mark in the industry.
Passion for Music
Music has been my lifelong passion. Growing up in the cultural hub of Chamrajpet, Bangalore, I was exposed to the rich heritage of Indian music from a young age. I vividly remember listening to the soulful melodies on our modest tape recorder, fueled by nothing but sheer love for music.
Risk and Reward
Our journey was far from smooth sailing. We faced countless challenges and naysayers along the way. But our determination knew no bounds. We took risks that seemed insurmountable, like investing ₹3.75 lakhs for the audio rights of the movie “Premaloka.” Little did we know that this would become the turning point in our careers, setting the stage for future successes.
The Rise of Lahari Music
Fast forward to the era of blockbusters like “Baahubali” and “KGF.” Lahari Recording Company had become a household name, known for bringing iconic soundtracks to the masses. We didn’t just sell music; we sold experiences that resonated with people from all walks of life. The audio rights of “Baahubali” alone were a whopping ₹3 crore, proving that regional music had a global appeal.
The Oscars and Beyond
And then came the historic moment – “Natu Natu” winning the Oscars. I still get goosebumps thinking about it. Our journey, marked by dedication, resilience, and a whole lot of passion, had brought us to the grandest stage of all. It was a testament to the power of Indian music and the unwavering support of music lovers worldwide.
The Future Beckons
As I look ahead, I see a future filled with exciting possibilities. Lahari Recording Company is diversifying into film production, with a focus on delivering quality content. We recently produced “Main Famous,” a movie that proved that great stories can transcend language barriers. With upcoming projects like Upendra’s directorial venture, we are all set to keep the momentum going.
Our journey wasn’t just about music; it was about proving that dreams, no matter how humble the beginnings, can lead to extraordinary destinations. I want to see a world where corruption is eradicated, where values and ethics prevail, and where the pursuit of excellence is our collective goal.
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