Why Are Podcasts an Amazing Marketing Channel?
Podcasts are growing up as an important channel for marketing mainly due to the flexibility it provides as it is the most easily accessible media to consume information.
Podcasts are powerful marketing tools because they allow firms to reach a specific target demographic. According to research, podcasts enable marketers to hyper-target consumers and provide a strong return on investment. Podcast channels are gaining popularity, with 115 million people projected to listen to podcasts each week. In addition, there is less rivalry in the podcast area as compared to other social media platforms. Podcasts cannot be replaced by YouTube or Instagram when it comes to developing a strong B2B presence.
Podcasts build a dedicated following that shares material with their peers. The specialised factor assists companies in targeting certain demographics and attracting consumers. Podcast listeners are 20% more likely to interact with the company on other social media platforms. It is difficult to launch a marketing campaign in a B2B enterprise that is inextricably linked to the other company. Personal and business tales do not always capture people’s imaginations the way they do in B2C marketing.
Podcasts may be a powerful tool for growing your company. They might help educate customers and connect with them on a deeper level while building a community.
Podcasts Humanize The Brand
Though we have multiple marketing channels, podcasts hold a unique opportunity to humanize the brand. It gives life to the brand personality and exhibits the brand beyond its marketing goals.
People come up with thousands of social media copies when they scroll, hundreds of marketing jargon, and this is where podcasts make a difference by giving the consumer a chance to “hear a brand.”
When we say humanizing the brand, it should connect to the audience and bring in engagement. Engaging people virtually through content and animation is great, but connecting to the audience and starting a conversation about the topic can be done only through podcasts.
It Connects to the Audience at a Deeper Level
While many of us speak about engaging the audience through other forms and building a deeper connection, podcasts do this more effectively than any other forms of communication we use in a marketing mix.
Podcasts directly bring the person who is closely connected with the brand to the audience, and they hear the experiences and stories of an influential person in a comparatively creative way.
When podcasts use strong concepts and ideas, impromptu or scripted any podcast, it not only connects the audience at a deeper level but also builds a brand authority that helps you to stand out from the competitors
Niche Audiences Are Served Right
Whenever a person tries to educate or learn something new, in the era of digital evolution, it’s evident that a person “googles” the ways to learn. Online resources, e-books and blogs are excellent sources of information, but podcasts stand out because the experts directly address the audience about their niche query.
Now, don’t you think it’s more engaging to listen to an expert talking about a niche topic rather than consuming the content through other forms?
Podcasts are comparatively more easily accessible than other mediums and can be listened to anywhere without the barrier of place. When you are busy running an errand at home, taking an evening walk, or turning on a podcast show while in traffic, your niche knowledge flourishes in your comfort.
An Opportunity to Showcase a Brand Creatively
There must be endless stories and experiences in the journey of creating a brand. The brand will evolve over the years with all the values it tried to hold on to. Podcasts are an excellent medium to share journeys with the audience.
A Podcast fits in with various levels of creativity, from educating the audience, entertaining and motivating them, to letting them know what it takes to be a brand; the podcast is the genuine marketing channel to build conversation and is the true form of “engagement.”
Since podcasts use “storytelling”, an inevitable way of marketing – it has all the abilities to convey everything about a brand, from its principles to brand values and milestones. All you need to do is to think about the perspective to connect the creative intention of your brand to the audience.
The Versatility of Podcasts Makes Them Popular
Podcasts are one such marketing channel that fits every industry or niche. All a podcast need is the person to speak. A brand can choose speakers from different occupational backgrounds and various designations to provide niche information to the audience about the industry.
Listeners found the podcasts relevant because they made them accessible to listen to experts in every industry, from cinema to arts, lifestyle, medicine, and fashion. The list can be the end of our imagination.
Podcast topics can be as versatile as we think, and it just needs a person who is ready to share the journey in such a way that it gives value to the audience as well as the speaker. The audience gains information, and the speaker gains the audience.
Gives Credibility to the Brand
While many marketing channels are already popular, podcasts started being a trend where only a few spokespersons dared to try them. But when the consumption of podcast content increased, it increased credibility and created trustworthiness among the audience.
People listened to the stories from experts and were inspired, happy, motivated, educated and personally connected to the brand.
When you speak something about a product or a new venture the next time, you will not be a new person to the audience anymore. While a person is speaking to thousands of listeners and letting his thoughts out, it must be true, so when truth or something genuine is said, the audience loves it – “the brand and the representative of the brand”.
Apart from all these benefits of using a podcast as a marketing channel, all those conversations in a podcast are reaching thousands of like-minded persons making podcasts an amazing means of networking too. The audience admires podcasts because it shows the other creative, fun, humorous persona of the speaker that is absolutely impromptu.
Now it’s time to decide which podcast fits your interest and create a win-win conversation for your brand and personality.