My Journey from Pink Lemonade’s Founder to a Brand Advocate | Tina
The Birth of Pink Lemonade: From Consultant to Entrepreneur
Picture this: It’s 2011, and I’m working as a consultant with various brands, but something inside me tells me it’s time to take a leap of faith. That’s when the idea of Pink Lemonade was born. But how did I come up with the name? Well, it all started with a classic movie night with my kids.
Navigating the Challenges
Over the years, Pink Lemonade has had the privilege of working with a diverse range of brands. From tech giants like Amazon and Flipkart to luxury car manufacturer Mercedes-Benz and food delivery service Swiggy, we’ve left our creative mark across various industries.
One challenge that plagues the creative industry is delayed payments. We’ve faced it too, and it’s a hurdle that many entrepreneurs encounter. In our journey, we’ve developed strategies and networks to navigate this issue.
Empowering Women in Business: Fostering Women’s Growth
I’m passionate about empowering women to reach their full potential. Pink Lemonade has become a platform where women can thrive, making up a significant portion of our workforce.
The Power of Attitude: Rebooting Your Career
For those looking to reboot their careers, remember that attitude is everything. I share four key attitudes that can help you overcome obstacles: gratitude, dispelling the negative, focusing on the positive, and giving back to the community.
Transforming From Business to Brand: The Entrepreneurial Struggle
Every entrepreneur faces struggles. I discuss the importance of evolving your business into a brand, the significance of marketing, building a strong culture, and dealing with naysayers.
My journey from a consultant to the founder of Pink Lemonade has been filled with ups and downs. It’s been a learning experience that I wouldn’t trade for anything. I hope my story inspires you to pursue your dreams, embrace a positive attitude, and work toward building something extraordinary. Remember, every brand has its unique flavor, just like Pink Lemonade.